HOME STAGING

STRATEGIES TO HELP YOUR HOME STAND OUT

In today’s competitive real estate market, thoughtful home staging can set your property apart. A well-staged home helps buyers picture themselves living there, often leading to faster sales and stronger offers. The goal of staging is simple: create a warm, welcoming space that highlights your home’s best features. Whether you work with a professional stager or take on the task yourself, these expert tips from Coldwell Banker Hartung agents will help you showcase your home’s full potential and give you a clear advantage when it’s time to sell.

HOME STAGING TIPS

Stock photo of the exterior of a two-story home. The home is blue-grey with two garage doors on the left side and the main house on the right. It is sitting on green grass with perfectly manicured bushes in front og the main house. There are tree branches with green leaves peeking from the top corners of the photo.
Stock image of a young couple (right) speaking with a realtor (left). The couple is a man and woman, man is wearing a light blue shirt on the left of the woman who is wearing a black and white striped long-sleeved shirt with her arm resting on the man's shoulder. The Realtor is on the left of the couple speaking to them while holding open a maroon folder.
Stock photo of a living room. White couches, a lit fireplace with grey brick, a white coffee table, and a small grey seat for one on the right. The room is bright.
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FIRST IMPRESSIONS MATTER

Buyers form opinions before they even step inside the home. A clean, well-maintained exterior sets the tone and signals that the home has been cared for. Simple updates like trimming landscaping, mowing the lawn, and refreshing faded trim can go a long way, especially for first-time buyers who may be hesitant about taking on outdoor maintenance.

STAGE WITH A PURPOSE

Every room should have a clear function. Spaces that feel cluttered or serve multiple purposes can confuse buyers and make a home feel smaller. Define each room intentionally. Turn storage areas or playrooms into a home office, and present spare bedrooms as guest rooms. Clear, purposeful spaces help buyers understand how they’ll use the home.

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HIGHLIGHT THE LIVING AREAS

Living areas are where buyers imagine everyday life: hosting friends, relaxing, and spending time together. Keep these rooms open and inviting by removing unnecessary furniture and décor to showcase space, flow, and functionality. Furnish enough to define each room, but avoid overdoing it.

KEEP IT NEUTRAL & MOVE-IN READY

Neutral spaces appeal to the widest range of buyers. Soft wall colors, minimal décor, and a depersonalized look help buyers envision the home as their own. Small, cost-effective updatesb like fresh paint, updated fixtures, or minor repairs, can modernize your home and make it feel move-in ready.

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VIRTUAL & SMART HOME STAGING

Many buyers start their search online, and vacant homes can be difficult to visualize. Virtual staging helps bring spaces to life in listing photos without the cost of physical furniture, making it easier for buyers to picture how a home can function.

Coldwell Banker Hartung also offers a Smart Home Staging Kit to qualifying sellers. Smart home features are increasingly expected by today’s buyers and can help homes stand out, market better, and sell faster.

SELL WITH CONFIDENCE

Selling a home comes with many decisions. Choosing the right agent shouldn’t be one of them. A local Coldwell Banker Hartung agent will guide you through every step, offering proven staging strategies, innovative marketing tools, and expert advice to help you sell with confidence.

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